The inaugural Westchester Digital Summit was held on May 14th at the Westchester County Center in White Plains, New York. Produced by Silverback Social, and I’m proud to say co-sponsored by Genesis Exhibits, the day featured a series of panel discussions, breakout sessions and two keynote speakers. Attendance was strong for a first time event. The small trade show floor (approximately 40 exhibitors and displays) was an important draw however the event was fueled by the compelling topic of Social Media today and what each well-known speaker brought to the table.
As predicted Gary Vaynerchuk, founder of Wine Library TV and Vaynermedia, certainly stole the show. I’m personally still vibrating from all the f-bombs he dropped, but his otherwise straight talk about his experience as a social media user and now Social Media brand consultant were a welcome change from the typical techno-speak offered at too many seminars. My best takeaway from his comments… “Marketing is hard, especially for B-to-B marketers.” We hear you Gary. As we struggle to drive our sales, we are Exhibit A of B-to-B marketers struggling to distinguish our brand, find viable opportunities and close them against a plethora of tough competition. The answer everyone is searching for, however, is not one magic bullet. Marketing today is about consistent, authentic engagement with your customers using traditional methods such as trade show events and other Face-to-Face Marketing approaches together with today’s most relevant Social Media platforms. A New World Marketing blend, as we say in our live monthly seminars. After all, this Digital Summit was not a virtual event…it was very much alive. Of course the exact blend that drives results, in many cases, remains a moving target. If you hear of a summit with all those answers under one roof, please invite me.