So, I’m just back from two weeks at the Jersey Shore (thankfully no Snookie or Situation sightings!). It’s great to unplug and decompress and think about nothing, and then when your mind wanders, think about what you’re doing with your life, the nature of your work and the state of your business and industry. In my case, it’s trade show and event marketing.
The Consumer Electronics Show, just concluded in Las Vegas, was the largest in the history of the annual trade show conference. Great news for those of us in the trade show exhibit and event marketing business. Attendance was up from last year, and there were more exhibitors taking up more floor space than ever. Given the trends of the recent past this is truly and encouraging sign, and the hope is it will be evidenced in trade shows and industry events for the rest of 2012.