This past week, in an effort to seek opportunities to merge trade show display marketing techniques with the new social online tools, I attended the Social Media Action Camp at Steelcase headquarters at Columbus Circle in New York City. 

The highlight of the day for me was presentation by Ekaterina Walter of Intel.  Her overview on the status of marketing and the convergence of social media and traditional marketing only reinforces the timeliness of our own new seminar geared to  trade show display managers, “New World Marketing”.

Year end creates the artificially appropriate time to fill out your annual event marketing scorecard, so here goes.  (Please rest assured this will NOT include any New Year’s resolutions!)

Smooshed!  That’s the sound you hear as the face-to-face marketing worlds and the virtual universe collide!  Maybe it’s also akin to the new “Big Bang” as the entire world is re-created into a new form of living, working, loving, communicating.  Anything really.  Very cool!  Very exciting! And full of new opportunities!

Last week I attended Event Marketer Magazine’s Countdown Workshop in New York City.  As always, I left with my head spinning and feeling a bit “dinosauresque.”  But I took comfort in realizing that few people in the room (if any) knew much about what was presented.  Most of us had the “deer-in-the-headlight” look by the end of the first session about entering the digital age for event marketers.  The takeaways for this session, however, were well worth the time spent.