The Consumer Electronics Show, just concluded in Las Vegas, was the largest in the history of the annual trade show conference. Great news for those of us in the trade show exhibit and event marketing business. Attendance was up from last year, and there were more exhibitors taking up more floor space than ever. Given the trends of the recent past this is truly and encouraging sign, and the hope is it will be evidenced in trade shows and industry events for the rest of 2012.
Smooshed! That’s the sound you hear as the face-to-face marketing worlds and the virtual universe collide! Maybe it’s also akin to the new “Big Bang” as the entire world is re-created into a new form of living, working, loving, communicating. Anything really. Very cool! Very exciting! And full of new opportunities!
Last week I attended Event Marketer Magazine’s Countdown Workshop in New York City. As always, I left with my head spinning and feeling a bit “dinosauresque.” But I took comfort in realizing that few people in the room (if any) knew much about what was presented. Most of us had the “deer-in-the-headlight” look by the end of the first session about entering the digital age for event marketers. The takeaways for this session, however, were well worth the time spent.