New York Trade Show Displays Blog by Skyline Genesis
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By Glenn Diehl on 10/12/2012 1:01 PM
I’m just coming back from the NACS show (the National Association of Convenience Stores).  There I observed (and was left alone by) a number of trade show booth staffers, all missing an opportunity to make a sale or at least find out if I could be a potential sale.  The #1 shortcoming of exhibit staffers was the consistent failure to make the conversation about the attendee, and NOT about the particular products or services offered by the exhibitor.  The solution:
By Glenn Diehl on 10/19/2011 12:00 AM

I spent six plus long days recently setting up and then working a trade show exhibit.  Was the show a success?  Depends who you ask.  I survived standing on carpeted cement for 6 days, so by that measure my survival was a success.  But how about the exhibitors?  Did they walk away with results that made the collective $12,000,000 spent by the exhibiting companies worthwhile?  Do they even know?

Event Marketing, Trade Show Marketing, Trade Show Exhibits, Exhibit Marketing, New York Trade Show Exhibits, Skyline Exhibits, Skyline New York

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