Ask any parent about the challenges of bedtime with a 4 year old and they will usually include a bedtime story as part of the nightly routine. If they’re honest they will also admit to skipping a few pages (or trying) to speed up the process. An attentive 4 year old will usually catch you in the act, resulting in having to go back and start again. I hated when that happened…
Comic-Con, Wow!, what a show! Two Hundred thousand plus attendees, half in costume, all looking for as many give-a-ways as they can cram into their oversized Comic-Con carry bags. In addition to the trade show exhibits, all crammed with interactive games, celebrity signings and of course free t-shirts, the attendees attend panel discussions featuring their favorite movie, cable & broadcast TV shows, and famous character artists. It was a typical retail, B-to-C show. But what can the B-to-B producers learn from Comic-Con? Plenty!