New York Trade Show Displays Blog by Skyline Genesis
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By Glenn Diehl on 8/18/2011 10:54 AM

Ask any parent about the challenges of bedtime with a 4 year old and they will usually include a bedtime story as part of the nightly routine.  If they’re honest they will also admit to skipping a few pages (or trying) to speed up the process.  An attentive 4 year old will usually catch you in the act, resulting in having to go back and start again.  I hated when that  happened…

So how does this relate to a trade show exhibit or a corporate event?
By Glenn Diehl on 7/29/2011 11:55 AM

Comic-Con, Wow!, what a show! Two Hundred thousand plus attendees, half in costume, all looking for as many give-a-ways as they can cram into their oversized Comic-Con carry bags.  In addition to the trade show exhibits, all crammed with interactive games, celebrity signings and of course free t-shirts, the attendees attend panel discussions featuring their favorite movie, cable & broadcast TV shows, and famous character artists.   It was a typical retail, B-to-C show.  But what can the B-to-B producers learn from Comic-Con?  Plenty!

Event Marketing, Trade Show Marketing, Trade Show Exhibits, Exhibit Marketing, New York Trade Show Exhibits, Skyline Exhibits, Skyline New York

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