New York Trade Show Displays Blog by Skyline Genesis
Event Marketing and Trade Show Exhibit Information, Tips, and Commentary.

 

By Glenn Diehl on 4/17/2011 2:20 PM

Trade Show ROI Tip #5= Measurement

“You only manage what you measure.”

How you keep score on all the important expenditures and activities in life matters, calculating ROI from your trade shows and events among them.  This is not difficult, but you do need to make some decisions about WHAT to measure and HOW.

Here’s a summary chart from one of our monthly New York Trade Show Exhibit Lunch & Learn seminars:

Event Marketing, Trade Show Marketing, Trade Show Exhibits, Exhibit Marketing, New York Trade Show Exhibits, Skyline Exhibits, Skyline New York

marketing (8)
ROI (8)
trade shows (8)
exhibitors (7)
trade show exhibits (7)
exhibits (5)
Trade show (4)
trade show displays (4)
lead management (3)
New York (3)
New York City (3)
sales (3)
social media (3)
trade show marketing (3)
b2b (2)
business (2)
design (2)
designer (2)
EDPA (2)
event marketing (2)
events (2)
exhibit (2)
trade show booth (2)
trade show booths (2)
Westchester (2)
9/11 (1)
B to B marketing (1)
banner stands (1)
booth (1)
booth staff training (1)
B-to-B (1)
calculating ROI (1)
CES (1)
Comic-Con (1)
conventions (1)
coopitition (1)
Cost per lead (1)
courage (1)
designers (1)
digital media (1)
display (1)
drayage (1)
employees (1)
employers (1)
EuroShop (1)
event planning (1)
EventTech (1)
exhibit design (1)
exhibit designers (1)
exhibit firms (1)
exhibit industry (1)
exhibit platform (1)
exhibiting (1)
exhibiting in New York City (1)
Exhibitor 2012 (1)
Exhibitor2013 (1)
exhibits; exhibiting; trade shows; displays; ThisChangesEverything; game-changer; air-powered; marketing (1)
exhibors (1)
face-to-face marketing (1)
GlobalShop (1)
Grateful (1)
Javits (1)
Javits Center (1)
lead sheet (1)
leaders (1)
Manhattan (1)
marketing; facebook (1)
marketing; trade show (1)
marketing; trade shows; exhibitors; lead management; (1)
NACS (1)
NACS; exhibit staff (1)
NYC (1)
perservere (1)
Post-show follow up (1)
pre-show promotion (1)
promotion (1)
rebuild (1)
recruiting (1)
Remembering 9/11 (1)
Show Book (1)
small business (1)
staffing (1)
start-ups (1)
tech marketing (1)
The City of New York (1)
trade show booth staff (1)
Trade Show Designer (1)
Trade Show Dispaly (1)
trade show display (1)
trade show industry (1)
Trade Show Manager (1)
trade show managers (1)
Trade Show ROI (1)
Trade Show Show Book (1)
trade show staffers (1)
trade show trends (1)
tradeshow (1)
tradeshow sales (1)
twitter (1)
video production (1)

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