New York Trade Show Displays Blog by Skyline Genesis
Event Marketing and Trade Show Exhibit Information, Tips, and Commentary.

 

By Glenn Diehl on 3/31/2011 1:25 PM

Trade Show ROI Tip #4 - Lead Management

Qualified leads are the “currency” of trade shows.  They cost money to produce, and turn into money if handled properly.  Just like managing money well, trade show leads need their own system for tracking and investment. 

Regardless of whether you use banner stands, a popup display, or a large island exhibit, good exhibit lead management program starts with a standardized trade show lead form.

Event Marketing, Trade Show Marketing, Trade Show Exhibits, Exhibit Marketing, New York Trade Show Exhibits, Skyline Exhibits, Skyline New York

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