Ask any parent about the challenges of bedtime with a 4 year old and they will usually include a bedtime story as part of the nightly routine. If they’re honest they will also admit to skipping a few pages (or trying) to speed up the process. An attentive 4 year old will usually catch you in the act, resulting in having to go back and start again. I hated when that happened…
Comic-Con, Wow!, what a show! Two Hundred thousand plus attendees, half in costume, all looking for as many give-a-ways as they can cram into their oversized Comic-Con carry bags. In addition to the trade show exhibits, all crammed with interactive games, celebrity signings and of course free t-shirts, the attendees attend panel discussions featuring their favorite movie, cable & broadcast TV shows, and famous character artists. It was a typical retail, B-to-C show. But what can the B-to-B producers learn from Comic-Con? Plenty!
Trade Show ROI Tip #3 - Staff Preparation
Trade shows are shows. And like any good Broadway show requires a number of key components to be successful. Skyline Genesis Event Marketing builds business “sets”, typically referred to as exhibits, displays, or booths. For the purposes of this blog let’s call them sets. In addition to a good set you need a show with a good plot, skilled direction and competent actors (preferably stars!). So, the question is, are you sending stars to work your next trade show?