The annual meeting of NYC & Company, the travel and tourism department for the city of New York, was held on February 20th 2013 at Alice Tully Hall at Lincoln Center. The news was ALL good! In 2012 NYC & Company met its 2015 goal of over 50 million tourist visitors to New York City! Already in 2013 hotel bookings are 11% ahead of last year, and most notably for the New York trade show display designers, the Javits Center and hotel venues attracted 300,000 more trade show attendees than Las Vegas in 2012.
Trade Show ROI Tip #3 - Staff Preparation
Trade shows are shows. And like any good Broadway show requires a number of key components to be successful. Skyline Genesis Event Marketing builds business “sets”, typically referred to as exhibits, displays, or booths. For the purposes of this blog let’s call them sets. In addition to a good set you need a show with a good plot, skilled direction and competent actors (preferably stars!). So, the question is, are you sending stars to work your next trade show?