For those of us over 50 this may recall the Who hit from the 70’s.  It’s an appropriate question today as many businesses reassess who and what they are in light of the minute-by-minute changes all around us.  I realize this is a basic question, but forgetting your identity has been the demise of many companies, organizations and even countries.

A few weeks ago I wrote about the steps involved in getting to a good design.  This week I had the opportunity to once again participate in the Fashion Institute of Technology Capstone event which involves the review and comment on the senior projects of those students in the Exhibit Design program.  As I walked around and listened to the various presentations I began to formulate what I would look for in a prospective new hire for our trade show design department.  Here’s what I settled on:

Trade Show ROI Tip #3 - Staff Preparation

Trade shows are shows.  And like any good Broadway show requires a number of key components to be successful.  Skyline Genesis Event Marketing builds business “sets”, typically referred to as exhibits, displays, or booths.  For the purposes of this blog let’s call them sets.  In addition to a good set you need a show with a good plot, skilled direction and competent actors (preferably stars!).  So, the question is, are you sending stars to work your next trade show?