6/30/2011 8:05 AM
For those of us over 50 this may recall the Who hit from the 70’s. It’s an appropriate question today as many businesses reassess who and what they are in light of the minute-by-minute changes all around us. I realize this is a basic question, but forgetting your identity has been the demise of many companies, organizations and even countries.
I recently attended the 2011 Event Design Summit at the New World Stages in New York City. Speaker after speaker “wowed” the crowd with case histories of ultra-cool technologies and projects at a grand scale. It was overwhelming listening to stories of global product launches, internationally successful viral internet campaigns and multi-million dollar marketing efforts supporting leading brands. And then there’s me…owner of a New York trade show exhibit, design and services company…feeling very small. My head was spinning as each presenter spoke of highly technical interactive applications with huge development costs (and corresponding budgets). And there I sit thinking about the start-up company I struggled to get into an entry-level, trade show banner stand last week.
But then it occurred to me that inside all of these wonderfully complex case histories were companies like mine supporting these efforts with logistical support and reliable products. As much as I’m personally enamored with technology (and probably spend way too much time thinking about how it could incorporate into our trade show and event services), I remind myself that the “brick-and-mortar” back end of my business is what makes face-to-face event marketing come alive.
So who are we?
As much as I’d like to think we’re industry thought leaders, tech gurus, design geniuses and clairvoyant marketers, in the end most of our clients look to us to build them a beautiful, functional trade show exhibit and make sure it shows up on time with as little hassle as possible. We deliver on that promise every day. As far the other stuff, someday maybe we’ll be all that.
Who are you?
Copyright ©2011 Skyline Genesis Event Marketing