Smooshed! That’s the sound you hear as the face-to-face marketing worlds and the virtual universe collide! Maybe it’s also akin to the new “Big Bang” as the entire world is re-created into a new form of living, working, loving, communicating. Anything really. Very cool! Very exciting! And full of new opportunities!
Last week I attended Event Marketer Magazine’s Countdown Workshop in New York City. As always, I left with my head spinning and feeling a bit “dinosauresque.” But I took comfort in realizing that few people in the room (if any) knew much about what was presented. Most of us had the “deer-in-the-headlight” look by the end of the first session about entering the digital age for event marketers. The takeaways for this session, however, were well worth the time spent.