Trade Show ROI Tip #3 - Staff Preparation

Trade shows are shows.  And like any good Broadway show requires a number of key components to be successful.  Skyline Genesis Event Marketing builds business “sets”, typically referred to as exhibits, displays, or booths.  For the purposes of this blog let’s call them sets.  In addition to a good set you need a show with a good plot, skilled direction and competent actors (preferably stars!).  So, the question is, are you sending stars to work your next trade show?