Trade Show ROI Tip #2 - Effective Pre/At/Post Show Promotion

When does a trade show begin?  The morning the show opens?  How about three days before when you leave to set up?  Or maybe 3 weeks before when you remember to book your flight and try and find a hotel room?  By expanding the time frame to 3 months before and 6 weeks after you give yourself a proper window for effective pre/at/post show promotion.

Trade shows and events are filled with opportunities to both save and lose money.  These “black holes” often surprise the new trade show managers.  They learn the hard way of the myriad of ways to needlessly lose money and reduce the program ROI.   Here’s the first of 5 of the best ways to both make and save money in your trade show program.