Everyone is scrambling to find the magic formula for growing sales.  The advent of new technologies challenge every marketer to keep pace with the development, publishing and broadcasting of information.  How do you decide which tools to use and which will resonate with customers and prospects?   And once you pick your favorite tools, rest assured they’ll be replaced with something newer, cooler in no time.  Just as email is being replaced by texting, traditional telemarketing has been replaced with e-calling services (we all just survived the barrage of election political auto-calls!) and Skype has replaced sales calls.  Or has it?

When Al Gore invented the internet those of us in the face-to-face marketing world thought by now we’d all be selling our products online, sitting at home in our bathrobes, raking in millions.  But a funny thing happened on the way to “virtuality”.  Humans are social creatures and despite all the technology around us we still want to do business with someone we’ve met, looked...